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Baking Your Experiences and Beliefs Into Your Business

Opinions expressed by Entrepreneur contributors are their very own.

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a take a look at this week’s episode of the podcast.


Skull & Cakebones

Being a vegan, whereas decidedly simpler lately, continues to be a really exhausting way of life to observe when eating out. Being within the coronary heart of beef nation—Dripping Springs, Texas—may make it much more troublesome. Add a probably deadly nut allergy on prime of it, and Yelp reviewer Kate S. had nearly given up on consuming out.

Then she discovered Skull & Cakebones, a bakery and market not removed from her residence. Not solely did the meals style nice, however the ingredient lists had been very clear, and the employees knew easy methods to deal with her allergy.

“I was just so excited to first know that their employees were knowledgeable and given the tools that they needed to address nut allergies,” Kate stated. “And I’ve worked in the restaurant industry. I’ve seen people not really take it seriously. And I am an anaphylactic. I was excited to find a place where I could get a dairy-free option that wouldn’t kill me. I also have a list of things I wanna try on their menu that I wouldn’t normally eat.”

Skull & Cakebones co-owners Sascha Biesi and Yauss Berenji pay very shut consideration to dietary wants and elements. Their now 20-year-old daughter developed critical allergic reactions early in her life, and that led Sascha to experiment and develop allergen-friendly recipes that style nice. She firmly believes that meals must be a scrumptious expertise, even when the elements are restricted. And her employees must be armed with details about these elements for purchasers like Kate.

“At Skull & Cakebones, we see a lot of people who have different allergies. It’s really important for that front-facing person to know [what we are feeding you] because the customer expects that… our mission is that [if] we won’t feed it to our kids, we won’t feed it to you. We have to really know what it is that we’re feeding you, and that goes for our staff as well,” Sasha stated.

Beyond incorporating themselves into their enterprise with their vegan way of life, it was necessary to each Sascha and Yauss to supply a secure and approachable area for purchasers. Kate picked up on that secure haven vibe instantly, though the messaging is delicate.

“It feels like going to a friend’s house. When you walk in, you have that sense of relief of [it] being a safe space—[it feels that way] even just over the internet. So it really made me feel firstly, like I wanted to support them, and also like I had a safe space,” she stated.

For each Sascha and Yauss, psychological well being and LGBTQIA+ points are very private, they usually’re devoted to sharing these experiences with their clients like Kate.

“For me, it’s really important to raise awareness for mental health concerns as someone who has suffered lifelong with mental health concerns myself. I believe that in telling my story, it’s paving the way for other people to tell their stories,” Sascha shared.

One of her methods of sharing her expertise was via a “Depressed Cake Shop” pop-up expertise. All of the baked items had been grey on the skin, with a rainbow of colour on the within.

“The struggle is real, and the stigma is real, and I wanna be a part of the change in the stigma of mental health. I want Skull & Cakebones to be a platform where people are surprised by the fact that they can walk into a bakery and talk about how they’re feeling.”

Yauss agreed. “It’s important for people to know because there is so much shame attached to mental health issues. And I think through doing the Depressed Cake Shop and raising awareness for mental health, we really did create that safe space where people just kind of show up to have lunch, and before you know it, you’ve had a 30-minute conversation with them, and everybody feels better. We want to be that space, and I think by just being honestly who we are, we’ve created that space.”

Check out these different suggestions from Skull & Cakebones:

  • Knowledge is energy to your entire crew. In the case of Skull & Cakebones, as each a vegan and allergy-friendly institution, your complete employees has to know precisely what’s in every product and be educated on allergic reactions and veganism.
  • Negative critiques may not be what they appear. A seemingly damaging overview was truly a optimistic for Skull & Cakebones, so remember to take them past simply face worth.
  • Partnering in life and work is tough. Be conscious of you and your accomplice’s strengths—and weaknesses—earlier than going into enterprise collectively.
  • Your enterprise’s model and your private points can intertwine, if executed accurately. Yauss and Sascha use causes near their coronary heart to construct their model in addition to profit their group.

Listen to the episode beneath to listen to immediately from Sara and Swati, and subscribe to Behind the Review for extra from new enterprise house owners and reviewers each Thursday.

Available on: Spotify, Apple Podcasts, Google Podcasts, Stitcher, and Soundcloud

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