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Home Run & Grow 'What Can I Do to Help My Business Grow?'

‘What Can I Do to Help My Business Grow?’

Opinions expressed by Entrepreneur contributors are their very own.

Brit Morin was 25 when she left Google to start out Brit + Co, a life-style and schooling firm aimed toward serving to girls domesticate artistic confidence. Now — 10 years, $50 million in funding and 1.2 billion pageviews later — Morin’s ardour is empowering extra girls to take the entrepreneurial leap. She’s a managing accomplice at VC fund Offline Ventures, host of iHeartRadio podcast Teach Me Something New, creator of Selfmade, a 10-week start-your-own-business course for girls founders, and most lately — Entrepreneur recommendation columnist. Find her right here answering essentially the most private and urgent questions of girls entrepreneurs.


Brit + Co

Have a query for Brit? Email it to dearbrit@brit.co, and he or she might reply it in an upcoming column!

I really feel caught in my enterprise. What can I do to assist it develop?

Feeling caught in your biz may be tremendous uncomfortable, however it’s additionally a chance to take a step again and reevaluate what’s and is not working. Depending on the specifics of what you are experiencing, there are a selection of techniques you would possibly take into account, however you will wish to look by the lens of the problems you could be dealing with.

Read More: Dear Brit: ‘When Should You Give Up On Your Business?’

For instance, in case you’re missing clients, you will wish to concentrate on advertising and lead era methods. If you are dealing with monetary difficulties, you will wish to have a look at methods to chop prices or improve income. If you are having bother with worker morale, you will wish to concentrate on communication and workforce constructing.

Read More: Dear Brit: How Do I Set My Brand Designer Up for Success?

No matter what your specific scenario is, listed below are a number of common suggestions that can assist you get unstuck and transfer ahead in your online business:

  1. Define your targets. When you are feeling caught, it may be useful to take a step again and consider what you are hoping to attain with your online business. What are your long-term targets? What are your short-term targets? Once you may have a clearer thought of what it’s you are working in the direction of, you can begin placing collectively a plan of motion that can assist you get there.
     
  2. Take a recent have a look at your goal market. If you are not seeing the outcomes you need, it may be time to take a better have a look at your goal market. Are you focusing on the appropriate folks? Are you reaching them in the simplest means attainable? Sometimes, making a number of tweaks to your goal market could make all of the distinction.
     
  3. Review your advertising efforts. Are you cheerful along with your present advertising technique? Do you are feeling such as you’re reaching an engaged viewers? If not, now’s the time to make some modifications. Try out new advertising channels, or experiment with various kinds of content material, prompts and strategies to get your viewers to have interaction. Keep monitor of what works and what does not, and alter accordingly on the fly. Rapid testing is vital at this stage!
     
  4. Evaluate your pricing technique. If you are not bringing in sufficient income, it may very well be on account of a problem along with your pricing technique. Take an in depth have a look at your costs and see if there’s room for enchancment. Are you charging too little? Too a lot? Are there different choices you can offer? Perhaps a subscription or membership providing that may create extra recurring income per buyer?
     
  5. Get suggestions from clients and staff. If you are undecided what the issue is, ask those that are closest to it: your clients and staff. They can provide priceless insights into what’s working and what is not. Be certain to hear with an open thoughts and be prepared to make modifications based mostly on what you hear.
     
  6. Simplify and streamline your operations. Sometimes, the important thing to progress is just making issues simpler for your self and your workforce. Evaluate your present processes and search for methods to streamline them. Automate the place attainable, and eliminate something that is holding you again.
     
  7. Focus in your strengths. When you are feeling caught, it may be tempting to attempt to do every thing your self. But that is typically not the simplest strategy. Instead, focus in your strengths and delegate or outsource the remaining. This will unlock your time so you may concentrate on what you are good at, and it’ll additionally allow you to keep away from burnout.
     
  8. Seek out assist and recommendation from others. If you are struggling to discover a means ahead, attain out to your community for assist and recommendation. Talk to different enterprise house owners, be a part of a mastermind group, or rent a enterprise coach. In my accelerator program for feminine founders, Selfmade, our coaches and mentors work with entrepreneurs every day to assist them overcome a majority of these challenges. Sometimes, all it takes is a recent perspective to see issues in a brand new mild and discover the answer you are on the lookout for.

These are only a few common suggestions that can assist you get unstuck in your online business. Want tailor-made recommendation? Reach out to me by DM at @brit and I’ll level you to assets!

Read More: Dear Brit: “How Do I Know if I Have Product-Market Fit with My New Business?”

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