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Home Run & Grow Choosing Quality Over Quantity Helped Our Company Grow During the Pandemic

Choosing Quality Over Quantity Helped Our Company Grow During the Pandemic

Opinions expressed by Entrepreneur contributors are their very own.

My profession began the way in which it does for thus many entrepreneurs — in company America. I spent a variety of years climbing the ladder rung by rung, enjoying politics and enduring all of the forms it’s a must to cope with once you work at a $100 million company. So, when the corporate determined to restructure its govt workforce, it was simply the impetus I wanted to strike out by myself. I met Shawn Berg, who would finally turn into my enterprise companion and co-founder of My Dental Agency, and it was like we have been meant to be — the proper melding of technical talent and strategic considering.

Related: How to Grow Your Business within the Post-Pandemic Era

Shawn and I knew from the beginning that we wished to develop the company methodically. We did our greatest to plan for managed progress, having discovered from watching different new companies wrestle with rising too rapidly and never with the ability to meet their purchasers’ calls for. Not that we’ve not had some rising pains of our personal, however I prefer to suppose our strategic planning helped us climate any storms gracefully, with out damaging the corporate’s fame or our friendship. Putting the MDA workforce and our purchasers’ wants earlier than earnings has been a core worth for us since day one. In reality, neither Shawn nor I took a wage for properly over a 12 months in order that we may construct the correct workforce and put money into the fitting expertise for our purchasers.

It has at all times been and can at all times be our mission to hunt out the fitting kind of purchasers: respected dental practices that worth high quality over amount and respect a customized, complete method to advertising. Thanks to our unwavering dedication to our purchasers and a profound perception within the competence of our workforce, placing all of them earlier than our personal earnings, MDA was in a position to develop by 40% in 2020, a 12 months when too many small companies have been sadly compelled to cut back or shut their doorways.

I credit score our extraordinary workforce with this achievement. Even throughout a world pandemic, the workforce by no means hesitated to place within the hours. While lots of people have been binge-watching Netflix exhibits and baking bread, the MDA workforce was placing in extra time. Their drive allowed us to rapidly and seamlessly pivot our strategic method to advertising our purchasers’ practices. We created new content material and a brand new digital platform for our dental practices to assist them market “differently” throughout an unsure and scary time. 

MDA’s success in 2020 can be largely attributable to our loyal purchasers. They caught with us, as a result of our precedence has at all times been to construct a stable basis of high quality dental practices that perceive the significance of promoting and worth our experience. We had only a few purchasers truly determine to cease advertising throughout the pandemic. On the opposite, there have been quite a lot of them that wished to extend their advertising efforts — a testomony to the caliber of shopper we usually appeal to. 

Not solely did we achieve retaining most of our purchasers throughout the top of the pandemic, however we added a number of new ones as properly. What’s our secret? We nurture potential dental practices by way of training in order that once they had additional time on their fingers, they instinctively reached out to us to get began. That’s what occurs when your corporation cares about high quality above all: The numbers simply come naturally.

With greater than a decade of expertise in company dental laboratory advertising and model improvement, Jackie Ulasewich Cullen determined to take her ardour for the dental enterprise and advertising to the subsequent degree by founding My Dental Agency with co-founder Shawn Berg. Since beginning her firm, she and her workforce have helped all kinds of practices everywhere in the nation focus their message, attain their audience, and enhance their gross sales by way of efficient advertising campaigns.

Related: 3 Reasons Your Business Hasn’t Grown During the Pandemic

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