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Why Writing a Book is a Better Use of Your Time Than Yet Another “Invisible” Facebook Post

Opinions expressed by Entrepreneur contributors are their very own.

I used to be an early adopter of Facebook; I signed up in November 2005 when an .edu tackle was required for an account. To say Facebook has exploded since then is an understatement. But issues have modified dramatically, and now Facebook enterprise pages, teams and private profiles are getting fewer views than ever earlier than.

A couple of years in the past, it appeared all I needed to do was point out one thing about my enterprise and folk would enroll. Recently, I’ve discovered most individuals aren’t even SEEING my posts. I’ve a Facebook group of about 300 folks and see that possibly 8% of my members are viewing my posts and Facebook Lives.

It breaks my coronary heart to see so many individuals placing their time, vitality and even cash into utilizing Facebook for enterprise…when the ROI simply isn’t there for most individuals. Every day, one entrepreneur or one other involves me upset as a result of their posts aren’t getting seen anymore. 

Quite a lot of these folks additionally say they wish to weblog, they wish to write a guide and the like — however really feel they don’t have the time.

Trust me, you may have the time. Especially if you happen to cease spending a lot vitality on Facebook posts and Lives (let’s not contact the scrolling/searching time for the time being). 

So, why is writing a guide a greater use of your time than obsessing over the subsequent Facebook submit?

Related: 5 Strategies to Writing a Book That Will Build Authority

Writing a guide screams skilled standing

It’s REALLY laborious to pretend experience in a whole guide. Unfortunately, there are extra charlatans making an attempt to get enterprise on Facebook than ever earlier than — particularly within the teaching business.

I’m frequently amused — and appalled — after I see individuals who have by no means been paid to put in writing calling themselves guide or writing coaches. Folks who don’t have a steady romantic relationship calling themselves twin flame relationship coaches. Or individuals who solely constructed a six-figure enterprise via promoting enterprise teaching claiming they can assist different folks construct six-figure companies.

There are lots of fakes on the market, which makes it more durable to realize that traditional know, like and belief issue on social media.

A guide actually makes you an authority; sure, even when it’s self-published. You use 100+ pages to reveal your experience, your processes, share shopper tales and extra. You have that reader’s devoted consideration. There simply aren’t hundreds of different posts and folks competing with you throughout that particular person’s studying time.

Related: How Writing a Book can Change your Life

Writing a guide will increase the media’s curiosity in interviewing you

During my 17-year newspaper journalism profession, I used to be inundated with folks wanting me to promote their companies (and customarily, I used to be against the law and authorities reporter). 

When somebody has a guide, it will increase the urgency issue. Newspapers, magazines, TV and radio stations and podcasts need the newest and best information. Your guide is the “hook” that can reel them in, so long as you pitch it correctly.

Writing a guide gives ongoing revenue alternatives

The phrases “passive income” will be very deceptive, as you possibly can’t simply put a guide on Amazon and another website and count on it to usher in hundreds or tens of millions of {dollars} in a single day. Marketing is essential.

However, on the proper level after publication you will get up to surprising guide gross sales. Making even a number of {dollars} whilst you sleep is all the time an ideal feeling.

Also, you should buy writer copies of your guide and promote them in your web site, in your retailer or at your talking occasions for extra income.

Related: Why Every Entrepreneur Should Write a Book

You have true management over your messaging when writing and self-publishing a guide

We’ve heard numerous tales of individuals locked up in Facebook jail, shadow banned or outright banned from Instagram and TikTook, advert accounts canceled and a lot extra.

See, you need to watch out what you say on social media…particularly these days. If somebody disagrees with you or is simply plain petty, they will report your posts. This can result in your posts being deleted and even your account being banned. (Regardless of if you happen to’re a paid advertiser or are creating free content material.)

With a self-published guide, you may have full management over your message. No publishing home is there to refuse to print half or all your guide, and no social media platform can delete your phrases and even your very presence. Your private enemies or opponents can’t do petty issues like report your guide in hopes that it will get deleted (even the Amazon overview course of is fairly honest, and you will get clearly unfair evaluations eliminated). You are a real content material creator.

Although self-publishing on Amazon and different websites comes with a number of tips, it’s usually fairly laborious to get banned as a creator on there, until you’re plagiarizing different folks’s work, reprinting the identical content material in a number of books, threatening public officers and the like.

Summing it up

Consider how a lot time you’re spending on every Facebook submit, and dedicate some or all of that point to writing or dictating your experience right into a guide. You, and your future clients and purchasers, can be a lot better served. 

The potentialities are infinite if you concentrate on publishing a guide moderately than obsessing over social media posts which can be actually right here right now, gone tomorrow.

Related: The Entrepreneur’s Guide to Writing a Book

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